About Me
Hello, I'm Seng Jovina​​
I am a strategic and adaptable creative specialising in brand storytelling, content development, and communication. With intentionality at the core of every project, I balance creativity with critical analysis to produce work that resonates deeply and drives meaningful value. Naturally collaborative and reflective, I am committed to continual learning, refinement, and purposeful alignment of ideas.
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Graduating in Creative Direction for Fashion from LASALLE College of the Arts and grounded in Visual Arts from SOTA, I have cultivated a multidisciplinary mindset that merges artistic sensibility with strategic execution. Driven by growth and impactful work, my experiences within the arts industry, alongside carefully chosen electives, have expanded my expertise and enhanced my adaptability. I remain dedicated to evolving my skills to deliver thoughtful, purposeful, and enduring creative solutions.
Work Experience
July 2024 - November 2024
May 2023 - July 2023
March 2022 - February 2023
Social Media Marketing Intern, SAY Concepts
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Creative Ideation: Conceptualised engaging content through storytelling and visual direction
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​Collaboration: Worked closely with design and marketing teams to align creative output
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Communication Skills: Strengthened verbal and written communication through reporting and team discussions
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Content Planning: Created and managed social media content calendars across platforms
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Brand Communication: Adapted and maintained consistent brand voice across touchpoints
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Performance Analysis: Tracked and interpreted data to refine content and strategy
Part-time Sales Associate, Jil Sander Club 21
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Team player: Collaborated with colleagues to achieve sales targets and maintain a positive work environment
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Adaptability: Flexibly adjusted to client preferences and corporate branding guidelines, accommodating last-minute changes or requests as necessary
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Communication skills: Tailored communication with varying customers to understand their specific needs and preferences
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Attention to detail: Maintained accurate records of sales transactions, inventory, and product information
Part-time Sales Associate, Dover Street Market
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Organisational skills: Managing inventory, ensuring products are well-maintained and displayed to maximise sales opportunities
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Problem-solving skills: Resolving customer complaints and addressing challenges effectively in a fast-paced retail environment
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Proficiency in product knowledge: understanding the features, materials, and craftsmanship of luxury brands, aiding in effective product presentation
Education
LASALLE, College of the Arts
Graduating May 2025
SOTA, School of the Arts