Personal Branding Project
Prairie:
From Concept to Execution, A Storytelling-driven Approach to Brand Creation and Strategy
Duration:
January - April 2025
My Role(s):
Photographer, Post-Production Editor, Social Media Copywriter,
Content Strategist, Digital Marketing Strategist, Creative Director
Project Objective:
The objective of this project was to develop a brand from the ground up, from initial concept to final execution. This included crafting a clear brand identity, defining its positioning, and implementing marketing strategies across multiple touchpoints. Beyond just visual design, the project emphasised storytelling as a core part of branding, ensuring every element conveyed the brand’s values and personality. A key focus was maintaining brand consistency throughout — from tone of voice to visual language — to build a cohesive and memorable experience. This project served as a culmination of everything I’ve learnt at LASALLE, combining creative thinking, strategic planning, and hands-on execution.
About the Brand:
Where confidence meets ease. PRAIRIE exists for the modern women who embrace both the fast and the slow—the rush of the city and the quiet moments in between. Effortlessly refined yet deeply personal, our pieces blend cosmopolitan sophistication with an organic ease. Dynamic, yet grounded, we believe that feeling at home in your own skin shouldn’t be bound by pace or place, but by a wardrobe that flows with your rhythm.
Our goal is to position the brand as the preferred choice for modern women seeking both structure and ease in their wardrobes. It aims to foster an emotional connection with women who value balance in their lives, offering not just products, but a thoughtful and meaningful shopping experience.
Click Here The Icon To View Pitch Deck
My Process:
Throughout my time at LASALLE, I explored various styles and creative directions, but this project allowed me to express an aesthetic that truly resonates with me. With Prairie, I aimed to balance simplicity with a sense of quiet refinement — reflecting my personal style and adaptable approach. The brand explores the duality between relaxed silhouettes and structured forms, creating an atmosphere that goes beyond clothing to embody a lifestyle. My aim for this project is to highlight my ability to translate taste into thoughtful execution, making the simple feel elevated and appealing.
Brand Campaign Video:
For the campaign video, the goal was less about linear storytelling and more about evoking a distinct vibe, one that captures a lifestyle of fluidity between city hustle and natural calm. Rather than follow a traditional narrative, the video was designed to sell a feeling: effortless versatility.​ By using a candid, immersive filming style, I wanted the model to become a vessel through which viewers experience the brand’s duality.
I felt this mood-led approach aligns with the growing emphasis in branding on emotional resonance and aspirational lifestyle marketing. It taps into the consumer desire for products that not only serve functional needs but also reflect personal values and rhythms. Strategically, the campaign aims to strengthen brand affinity by positioning Prairie not just as a clothing label, but as a companion to modern, hybrid living. This part of the project was a valuable exercise for me in translating abstract brand pillars into an engaging visual language, deepening my understanding of how to craft campaigns that resonate both emotionally and strategically across platforms.
